To process orders and deliveries
We use your name, contact details and shipping information to confirm orders, take payment and send ice shelters, augers, tackle and kits to the address you provide.
Privacy & cookies
Privacy Notice for FrostBite Tackle
This privacy notice explains how FrostBite Tackle collects, uses and protects personal information when you browse our store, read our guides or place an order for ice fishing tents, augers, tackle boxes, sonar units and ready-to-fish kits.
We keep the language simple on purpose. You should be able to understand what happens to your data without needing a lawyer or a magnifying glass.
Who we are
When this notice says “we”, “us” or “our”, it refers to FrostBite Tackle — an online retailer focused on ice fishing gear and accessories. We operate this website and handle your orders, support questions and account settings.
Our store is not tied to a single country or lake. References to shipping regions, taxes or currencies may change depending on the options we offer at any given moment.
How to contact us
If you have questions about this notice, your data or anything privacy-related, you can reach us at:
- Email: frostbitetackle@gmail.com
- Subject line: “Privacy request” or “Data question”
When you write to us, please avoid including sensitive details that are not necessary to answer your question.
What information we collect
We only collect what we need to run an online tackle shop, ship orders, provide support and keep the site working. Depending on how you use the website, we may process:
Information you give us
- Name and contact details (such as email address).
- Shipping and billing information when you place an order.
- Account details if you create a login for faster checkout.
- Messages you send us about gear, orders or guide content.
Information we get automatically
- Basic device and browser data so the site can display correctly.
- Log information such as pages visited, time on page and general location (based on IP address).
- Anonymous statistics that help us see which gear categories and guides are used the most.
We do not intentionally collect special categories of data (such as health or political information) through this website and we do not ask for more than we need to process your order or answer your questions.
How and why we use your data
We use personal information only for clear purposes and, where required by law, on a relevant legal basis such as consent, contract or legitimate interest.
To provide support
When you contact us with a question about gear, returns or guides, we use the information you share to respond and keep a record of the conversation so we can follow up if needed.
To improve our store and guides
We use aggregated analytics to understand which products, bundles and “cold-school” articles anglers actually read. This helps us improve layouts, text and stock in a way that feels more useful and less like guesswork.
To send optional updates
If you subscribe to a newsletter or product alerts, we use your email address to send you relevant updates. You can unsubscribe at any time using the link in each message.
Cookies and similar technologies
Cookies are small text files stored on your device when you visit a website. We use them to keep the site functional and to understand how people move through our pages.
Types of cookies we may use
- Strictly necessary cookies that keep the cart working and remember your basic preferences.
- Analytics cookies that help us measure traffic and see which product categories or guide sections are visited most often.
Managing cookies
Most browsers allow you to control cookies through their settings, including deleting existing cookies or blocking new ones. Be aware that disabling certain cookies may limit your ability to add items to the cart or complete checkout.
Sharing your information
We do not sell your personal data. We only share it with third parties that help us run the store, and only to the extent necessary for their role.
- Payment processors that handle card or digital wallet payments on our behalf.
- Shipping and logistics partners who deliver your orders and may need your name, address and contact details.
- Service providers that host the website, maintain our systems or provide analytics tools.
These partners are required to handle your information securely and are not allowed to use it for their own unrelated marketing.
How long we keep data
We keep personal data only for as long as it is needed for the purposes described in this notice or as required by applicable law (for example, for tax and accounting records related to your orders).
When data is no longer needed, we aim to delete it or anonymize it so it can no longer be linked back to you.
International transfers
Because we operate online and may use service providers in different regions, your data can be transferred and stored in countries outside your own. We aim to choose partners that offer appropriate safeguards and security for such transfers.
Your privacy rights
Depending on your location and local laws, you may have rights such as:
- Access to the personal data we hold about you.
- Correction of inaccurate or incomplete information about you.
- Deletion of your data when it is no longer needed or if you withdraw consent (where applicable).
- Restriction or objection to certain types of processing, such as direct marketing.
- Portability, meaning a copy of some data in a machine-readable format.
To exercise any of these rights, contact us via frostbitetackle@gmail.com. We may need to confirm your identity before acting on your request.
Updates to this notice
We may update this privacy notice from time to time, for example when we introduce new gear categories, shipping options or tools on the site. We will change the “last updated” date below when we make significant changes.
Last updated: see footer year for current version.